Privacy policy

Privacy Policy

Last updated: 28 October 2024

This Privacy Policy describes how PaulssonsÄng (“the website”, “we”, “us”) collects, uses, and shares your personal data when you visit, use our services, make a purchase from paulssonsang.se (the “website”), or otherwise communicate with us regarding the website (collectively, the “services”).

References to “you”, “your”, etc. in this Privacy Policy refer to you as a user of the services, whether you are a customer, website visitor, or another individual whose personal data we have collected in accordance with this Privacy Policy.

We recommend that you read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for operational, legal, or regulatory reasons. The revised Privacy Policy will be published on the website and indicated by the updated “Last updated” date, and we will take any additional steps required under applicable law.

How We Collect and Use Personal Data

To provide the services, we collect personal data from various sources as described below. The personal data we collect and use depends on how you interact with us.

In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, provide or improve the services, comply with applicable legal obligations, enforce applicable terms of service, and protect the services, our rights, and the rights of our users and others.

Personal Data We Collect

The types of personal data we collect about you depend on how you interact with our website and services. When we use the term “personal data”, we mean information that identifies, relates to, describes, or can reasonably be linked to you.

Personal Data You Provide Directly

Information you submit directly through our services may include:

  • Contact details, such as name, address, telephone number, and email address

  • Order information, such as name, billing address, shipping address, payment confirmation, email address, and telephone number

  • Account information, such as username, password, security questions, and other information used to secure your account

  • Customer support information, such as information you choose to share when communicating with us (for example, via messages sent through the services)

Certain features of the services may require you to provide specific personal data. You may choose not to provide such information, but doing so may prevent you from using or accessing certain features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the services (“usage data”). This may include information about how you access and use our website and account, including device information, browser type, network connection, IP address, and other information regarding your interaction with the services.

We collect this information using cookies, pixels, and similar technologies.

Information We Receive from Third Parties

We may also receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our website and services, such as Shopify

  • Payment processors who collect payment information (e.g. bank account, credit or debit card details, billing address) to process your payments, fulfil your orders, and perform our contract with you

When you visit our website, open or click emails we send, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information received from third parties is processed in accordance with this Privacy Policy. See also the section Third-Party Websites and Links below.

How We Use Your Personal Data

Providing Products and Services

We use your personal data to provide the services and fulfil our contract with you, including processing payments, fulfilling orders, communicating with you about purchases, returns, exchanges, or transactions, managing your account, arranging shipping, and facilitating returns or exchanges.

We may also enhance your shopping experience by allowing Shopify to link your account with other Shopify services you choose to use. In such cases, Shopify processes your data in accordance with its own privacy policies.

Marketing and Advertising

We may use your personal data for marketing and advertising purposes, such as sending promotional communications by email, SMS, or post, and showing you advertisements for products or services.

If you are located in the EEA, the legal basis for this processing is our legitimate interest in marketing our products, pursuant to Article 6(1)(f) of the GDPR.

Security and Fraud Prevention

We use personal data to detect, investigate, and prevent fraudulent, illegal, or harmful activity. If you create an account, you are responsible for keeping your login credentials secure.

If you are located in the EEA, the legal basis for this processing is our legitimate interest in maintaining the security of our services, pursuant to Article 6(1)(f) of the GDPR.

Communication and Service Improvement

We use personal data to provide customer support and improve our services. This is based on our legitimate interest in maintaining an effective business relationship and providing responsive support, pursuant to Article 6(1)(f) of the GDPR.

Cookies

We use cookies and similar technologies to operate and improve our website and services, including analytics and personalisation. For more information about the cookies used by Shopify, please see:
https://www.shopify.com/legal/cookies

You can control cookies through your browser settings. Please note that blocking or deleting cookies may affect the functionality of the services.

How We Share Personal Data

We may share your personal data in certain circumstances, including with:

  • Service providers performing services on our behalf (e.g. IT services, payment processing, analytics, customer support, logistics)

  • Business and marketing partners, in accordance with their privacy policies

  • Affiliates within our corporate group

  • Authorities or other parties where required by law or to protect our rights

We do not use or disclose sensitive personal data without your consent or for profiling purposes.

User-Generated Content

If you submit reviews or other content publicly through the services, such content will be publicly accessible. We are not responsible for the privacy or security of information you choose to make public.

Third-Party Websites and Links

Our website may contain links to third-party websites or platforms. We are not responsible for their privacy practices, content, or security. We recommend reviewing their policies before providing any personal data.

Children’s Data

The services are not intended for use by children, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us to request deletion.

Data Security and Retention

No security measures are completely secure. We cannot guarantee absolute security of your personal data. We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Request correction or deletion

  • Request data portability

  • Restrict or object to processing

  • Withdraw consent where applicable

  • Opt out of marketing communications

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

Complaints

If you have concerns about how we process your personal data, please contact us. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or another competent supervisory authority within the EEA.

International Data Transfers

Your personal data may be transferred and processed outside your country of residence. Where data is transferred outside the EU/EEA, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

Contact & Data Controller

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: andreas@atmtorp.se
Address:
Atmtorp AB / PaulssonsÄng
Margretetorpsvägen 881
266 98 Hjärnarp
Sweden

Unless otherwise stated, Atmtorp AB is the data controller responsible for processing your personal data under applicable data protection law.